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He Xin Gao: brand strategy and promote the great development of cashmere industry
?? Visit to Ningxia He Xin Gao, Mayor
Lingwu City in ancient times known spiritual state, is located in the central core region of Ningxia, the city through the implementation of "raw materials strategy, brand strategy, brand strategy," the cashmere industry line, not only created 80% of Ningxia cashmere production, master nearly 50% of China's cashmere resources, and has become 60% of the fine dehaired the distribution center, its cashmere processing capacity is also accounted for 30% of world production, 70% worsted wool in Europe also produced there. In order to interpret Lingwu cashmere industry reason for rapid development, the reporter recently visited the Lingwu City Mayor Mr. Gao Hexin.
Lay the foundation for development of raw materials strategy According to the mayor of high
Lingwu Xin He introduced the advantages of Lingwu cashmere industry, first of all reflected in the acquisition, initial processing of links, each year in April, cashmere goats out of the season, the acquisition staff will Lingwu cashmere deep Xinjiang, Qinghai, Inner Mongolia, Tibet, Shaanxi, Shanxi and Gansu provinces, and even traveled to Mongolia, Afghanistan, Turkey, Iran, Kyrgyzstan and Nepal, the acquisition of the original door from the herdsmen in the hands down, only to return home until September. The city has more than 5,000 people engaged in the acquisition of cashmere, wool production where the acquisitions staff where there are footprints Lingwu cashmere, economists as "the world's largest cashmere purchase the best team." Lingwu city emerged each year's "buy cashmere experts" to be awarded.
Now Lingwu acquisition of up to 4,000-5,000 tons of raw cashmere, control nearly 50% of China's cashmere resources, has become the Northwest's largest collection trafficking, processing, and sales distribution center cashmere industry. A lot of cashmere raw cashmere in Lingwu distribution, the promotion of the cashmere carding industry start-up and development of bigger and stronger for the cashmere industry has laid a solid foundation.
Fine cast city brand strategy Implementation of quality development strategy is based on the implementation of strategic raw materials, the development of chess Lingwu cashmere industry, the second step. Gao Xin He introduced, in order to improve the quality of cashmere products, Lingwu City Bank of cashmere industry, Jiayuan cashmere industry, the introduction of companies active in Germany, Italy, Japan and other world-class spinning, the system of production equipment and dragon spruce, various forms of equipment and technology of improved joint machine operation, to allow the extraction rate and productivity down greatly improve. Bank of cashmere industry in the light of international, national and industry technology standards based on established industry standards more stringent than the technical quality standards, access to Ningxia Ningxia and Technical Supervision and Inspection and Quarantine of the approved entry and exit. September 2006, Lingwu City is China Textile Association, China Wool Textile Association awarded the "Excellent Chinese cashmere industry city." August 2008, Lingwu City, China Livestock Marketing Association has been awarded the "China (Lingwu) International Fine cashmere capital" title. In 2007, the western city of hundred Lingwu County, ranked among the most investment potential of small and medium sized cities hundred.
Further promote the great development of brand strategy
As Lingwu only listed companies, the Bank of cashmere cashmere industry is the largest acquisition of the largest enterprises and international markets boutique dehaired, cashmere supplier article. The company's OEM for many international brands such as high-grade production of cashmere products, profitability is very strong, but directly to the end consumer brand clients have access to this industrial chain of most of the profits. Now, Bank of cashmere industry will market position in the international market of high quality raw materials and manufactures high-end cashmere market. Hopes to seize the domestic supply of raw materials markets and international boutique high-end consumer market, the dual advantages of fine cashmere manufacturer in China to build brand image.
High He Xin Mayor said that since China is a big country cashmere, cashmere products in the market should have more say with the participation of international and domestic competition, the main weapon of cashmere products is to have a loud own brand. Lingwu future will vigorously implement the brand strategy, focusing on cultivating a thousand piles of snow, velvet Code, Feiluo Shi, Pa Shenandoah and a number of new self-known brand, and promote industry upgrading. By 2010, so that Lingwu dehaired output reached 3,500 tons, woven cashmere sweater 500 million pieces of cashmere production value of 60 billion. June 2008, Lingwu cashmere industry, the brand selected 50 industrial clusters in China, marking the brand Lingwu cashmere industry cluster project was officially launched.
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