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Adidas

Adidas Ltd. AG is a major German sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, TaylorMade-adidas golf company, and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, and other sports and clothing related goods. The company is the largest sportswear manufacturer in Europe and the second largest sportswear manufacturer in the world.[2]

box t-shirts
The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The company revenue for 2006 was listed at 0.084 billion, or about US $13.625 billion and the 2007 figure was listed at 0.299 billion, or about $15.6 billion.

Adolf ("Adi") Dassler started to produce his own sports shoes in his mother's wash kitchen after his return from World War I. In 1924, his brother Rudolf (Rudi) Dassler joined the business which became Gebr?der Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and did well - selling 200,000 pairs of shoes each year before World War II.

However the brothers did not get along well, and in 1948 they split up,[4] with Rudi forming Puma, and Adi forming Adidas.

The company formally registered as adidas AG (with lower case lettering) on 18 August 1949. The phrase All Day I Dream About Sports is used as an retronym for Adidas. However, the name is actually a portmanteau from "Adi" (a nickname for Adolf) and "Das" (from "Dassler").

After a period of trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1989 by French industrialist Bernard Tapie, for 1.6 billion French francs (now ??43.918 million), which Tapie borrowed. Tapie was at the time a famous specialist of rescuing bankrupt companies, an expertise on which he built his fortune.

Tapie decided to move production offshore to Asia. He also hired Madonna for promotion. He sent Walter Head, from Christchurch, New Zealand, a shoe sales representative, to Germany and met Adolf Dassler's descendants (Amelia Randall Dassler and Bella Beck Dassler) and was sent back with a few items to promote the company there.

In 1992, Tapie was unable to pay the interest from his loan. He mandated the Cr?dit Lyonnais bank to sell Adidas, and the bank subsequently converted the outstanding debt owed into equity of the enterprise, which was unusual as per the prevalent French banking practice. Apparently, the state-owned bank had tried to get Tapie out of dire financial straits as a personal favour to Tapie, reportedly because Tapie was Minister of Urban Affairs (ministre de la Ville) in the French government at the time.

In February 1993, Crdit Lyonnais sold Adidas to Robert Louis-Dreyfus, a friend of Bernard Tapie for a much higher amount of money than what Tapie owed, 4.485 billion francs rather than 2.85 billion . Tapie later sued the bank, because he felt "spoiled" by the indirect sale.

Robert Louis-Dreyfus became the new CEO of the company. He is also the president of the Olympique de Marseille football team, a team Tapie owned until 1993.

Tapie filed for personal bankruptcy in 1994. He was the object of several lawsuits, notably related to match fixing at the soccer club. During 1997, he served 6 months of an 18 month prison sentence in La Sant prison in Paris.

In 2005, French courts awarded Tapie a 35 million compensation (about 886 million francs).

In 1994, combined with FIFA Youth Group, SOS Children's Villages became the main beneficiary.

In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG because with this acquisition Adidas also acquired the Taylormade Golf company and Maxfli which allowed them to compete with Nike Golf.

In 1998, Adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and apparel. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark. Adidas launched legal proceedings against the world's biggest retailer, Wal-Mart, claiming that it copied some of its products as revealed by Sanjay Sinha of the same company[6]

In 2003, Adidas filed a lawsuit in British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas's three stripes. The court ruled that despite the simplicity of the mark, Fitness World 's use was infringing because the public could establish a link between that use and Adidas's mark.

In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation. This line is a sports performance collection for women called "Adidas by Stella McCartney",and it has been critically acclaimed.

Also in 2005, on 3 May, Adidas told the public that they sold their partner company Salomon Group for 85m to Amer Sports of Finland.

In August 2005, Adidas declared its intention to buy British rival Reebok for $3.8 billion (US). This takeover was completed with partnership in January 2006[1] and meant that the company will have business sales closer to those of Nike in North America. The acquisition of Reebok will also allow Adidas to compete with Nike worldwide as the number two athletic shoemaker in the world.

In 2005, Adidas introduced the Adidas 1, the first ever production shoe to utilize a microprocessor. Dubbed by the company "The World's First Intelligent Shoe" it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning to suit its environment. The shoe requires a small, user-replaceable battery that lasts for approximately 100 hours of running. It currently retails for $250 (USD). On 25 November, 2005, Adidas released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.

On 11 April 2006, Adidas announced an 11-year deal to become the official NBA apparel provider. They will make NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) takes the place of the previous 10-year Reebok deal that was put in place in 2001. That means the partnership would be continue to Reebok.

Adidas currently manufactures several running shoes, including the adiStar Control 5, the adiStar Cushion 6, the Supernova Control 10, the Supernova Sequence, and the Supernova Cushion 7, among others. In addition, their performance apparel is widely used by runners.

One of the main focuses of Adidas is football kit and associated equipment. Their football boots, team kits, and warm up suits are widely used by top professional club teams. Adidas also provides apparel and equipment for all teams in Major League Soccer. Adidas remain a major player in the supply of team kits for international football teams. Current examples include France, Germany, Greece, Romania, Argentina, Spain, Mexico, Japan, Russia and Nigeria. The company has been an innovator in the area of footwear for the sport with notable examples including development of the Copa Mondial moulded boot used for matches on firm dry pitches for almost forty years. The studded equivalent was named World Cup follow in celebration of the 1978 tournament won by Argentina, one of the many nations it supplied at the time. Adidas became renowned for advancing the "Predator" boot design developed by ex-Liverpool and Australian international player Craig Johnston. This groundbreaking design featured a ribbed surface structure for the upper leather of the shoe, used to accent the movement of the ball when struck. Highly skilled players claimed they were able to curve the flight of the ball more easily when wearing this new contoured design. As the development and popularity of Football continued Adidas played a leading role in shaping the style of the play itself. In its pursuit of more exciting games, featuring spectacular shots and goals FIFA, the sports governing body, commissed specially designed footballs for use in its own World Cup tournaments to favour more attacking play. The balls supplied for the 2006 tournament in Germany were particular noteworthy for their ability to travel further than previous types when struck, leading to longer range goal strikes that were intended to increase the number of goals scores and increase spectator enjoyment. Goalkeepers were believed to be less comfortable with the design claiming it would move significantly and unpredictably in flight.

Adidas are the main sponsor of the highly successful New Zealand national rugby team, The All Blacks. Adidas also supplies match balls to all All Blacks home matches as well as making the jerseys. Adidas also are the kit supplier to the Argentina national rugby team Los Pumas. Adidas also are the kit suppliers to Stade Francais and Munster.

Adidas are the main sponsors and kit sponsors of the extremely successful Australian Cricket Team and the England Cricket Team. They are also the main sponsors of the Indian Star Cricketers Sachin Tendulkar and Virender Sehwag. Adidas are the main sponsors of Australian Domestic Cricket Competitions - Pura Cup, KFC Twenty20 Big Bash, Ford Ranger One Day Cup. They are sponsors of the Indian Premier League Teams Delhi Daredevils and Mumbai Indians.

Adidas also sponsors the St George Illawarra Dragons Rugby League team in the Australian National Rugby League (NRL) competition.

Adidas is the longstanding kit provider to the Germany national football team, a sponsorship that began in 1954 and is contracted to continue until at least 2018.

Adidas are very active at sponsoring top football clubs such as A.C. Milan, Olympique de Marseille, Ajax Amsterdam, Bayern Munich, Chelsea F.C., Liverpool F.C., Fenerbahe SK, Real Madrid, Club Atletico River Plate, and SE Palmeiras, from Brazil.

Adidas and Major League Soccer announced a 10-year sponsorship agreement in November 2004 to make Adidas the official athletic sponsor and licensed product supplier for the league, and to work together to create a developmental league for MLS.

Adidas Originals

Refers to the line of casual clothes and new campaign launched by adidas around the beginning of 2008. Four videos have been released to date, including "Original Games", which shows a group of guys and girls playing modified Olympic type games in the streets; "Handbags For Feet", which journeys through the streets of Berlin with a girl named Amelie taking interesting photos; "The Story of Adi Dassler", which tells the story of the man who started adidas and "Sounds of The City", which shows how DJ Theo Parish collects sounds for his music.

"adidas Originals invites toda lifestyle consumers to Celebrate Originality through an exceptional brand campaign and a variety of product themes inspired by the rich sporting heritage of adidas and the global reach of the Trefoil."

About the Author

Himfr is a scholar, focusing his research on Chinese cultures. If you are interested in purchasing China goods, please visit www.himfr.com

Video Action Sports (VAS) Not Another Ski Movie DVD $19.95 Don’t get stuck with the same old ski movies! This year, Poor Boyz Production and newcomers Push Films presents Not Another Ski Movie. Shot entirely on 16mm film, Not Another Ski Movie features Jon Olsson, Henrik Windstedt, Niklas Karlstrom, Simon Dumont, Lars Veen, Sage Cattabriga-Alosa, Stian Hagen and some of Scandinavia’s finest tearing up the backcountry across the US, Canada and Europe. Check out how it all went down with a second look at this incredible season. QUOTES: Jon Olsson says: “Buy this video so I can keep my Porsche!” Length: 35 minutes.

Ski  $3.5 Ski

Video Action Sports (VAS) WSKI106 DVD $23.95 Tanner Hall and Eric Iberg team up to bring you skiings most entertaining film to date, WSKI106. With Poor Boyz Productions, the leader in freestyle ski films, the best skiers of today and tomorrow, and one talented editor, the two have created a new recipe for ski films. WSKI106, shot in 16mm, brings you into the nine athletes ultra ego through a radio show. Athletes include Tanner Hall, CR Johnson,, Eric Pollard, Dash Longe, Rory Silva, Kye Petersen, Sean Pettit, Mickael Deschenaux and Shoya Okasaki. With as many powerful ski shots as the rest of the big name film companies, this video separates itself from the pack by including more shots of an actual movie style with characters (ultra egos) and ideas. WSKI106 has over 2 hours of bonus segments, commercials, short films, team videos of sponsors, interviews, etc. LENGTH: 40 minutes .3 hours of DVD extras.

Video Action Sports (VAS) Reasons - Poor Boyz $29.99 Reasons ... This season Poor Boyz aims to shed some light on why their athletes do what they do. For 14 years, Poor Boyz Productions has shown the ski world the most progressive riders at the most pristine locations. Behind every shot is a story. REASONS focuses on why the Poor Boyz crew makes the choices they do, it focuses on the finer details of their journey, and it shows that their passion for the sport goes beyond the lens.

H And S Auto Shot HSA1001 Replacement Studs 2.2mm $27.55 Flexpert UniSpotter Welding Studs 2.2mm for regular sheet metal damage. Special 5 process alloy for super flexibility. For hardtoreach and compound pulls. 500 lbs. Fusion strength with 1500 lbs. Tensile strength.

Video Action Sports (VAS) Lost and Found DVD $27.95 Lost and Found, from Teton Gravity Research, is a must-have cinematic epic. Shot on 16mm and HiDef. With global drought persisting and ski resorts closing around the world, athletes are forced to follow the snow, sending them deep into the uncharted north. Lost and Found takes you into the vast, unexplored Tordrillo Range of Alaska. Athletes take advantage of the bountiful winter in BC, hit disturbing park features in Aspen and score over-the-head powder pillows at Skeena Heliskiing. The winter of 2007 was feast or famine. Lost and Found documents the feast.

H And S Auto Shot HSA1002 Replacement Studs 2.6mm $21.97 Heavy weight UniSpotter Welding Studs 2.6mm the heaviest stud available. Specially designed for heavy hit areas. Ideal for rockers rails and door posts. 500 lbs. fusion strength with 2000 lbs. tensile strength. Dimensions: 6.0 L x 3.3 W x 2.7 H.

The Shot $10 The Shot

Video Action Sports (VAS) Turbo - Level 1 Productions $29.99 T u r b o , a Level 1 Productions ski DVD, w i l l Turbo, a Level 1 Productions ski DVD, will not give your car an extra power boost or shave seconds off you quarter mile, but it will change the way you think about skiing. With TURBO, Level 1 Productions turned it up a notch once again, following a crew of dedicated skiers throughout North America, during the unforgettable season of 2008. Tom Wallisch, Ahmet Dadali, Mike Hornbeck, and JF Houle get down to business with urban adventures across the Midwest and Quebec, redefining technical jibbing, and setting a new bar on whats possible. Tanner Rainville, Stefan Thomas, Wiley Miller, and Steele Spence shred neck-deep powder and bring their brand of freestyle to technical terrain - from minigolf in Wyoming to the real big mountain arena of Alaska, and everything in between. Justin Dorey, Mike Riddle, Duncan Adams, and Adam Delorme steal the show at Level 1s parkshoot progression sessions, boosting the biggest features this side of the Atlantic. Also featuring the jumping and jibbing talents of Corey Vanular, Josh Bibby, Will Wesson, Travis Redd, Liam Downey, and Mike Clarke. TURBO is shot in HD with the mind-blowing and award0-winning cinematography youve come to expect from Level 1. This is Turbo.

Video Action Sports (VAS) Impact $21.95 Impact - The Warren Miller Films Ski DVD has it all - from daring first descents to hilarious misadventures, Impact has it all and more in simply the biggest and best skiing and snowboarding footage shot from around the world! - Watch as Jeremy Nobis (aka “Psycho Nobi”) tackles the classic steeps of Chamonix, France. - Gold-medalist snowboarder Kelly Clark logs major air time heli-boarding in Blue River, Canada. - Check out sexy skiers Ingrid Backstrom, Charlotte Moats and Jenn Berg float through deep powder after a megastorm in Utah. - And more!!!! Impact is the inspirational blockbuster of the season. It just wouldn’t be winter without it. IMPACT features explosive music in 5.1 Surround Sound from Coldplay, The Vines, The Dandy Warhols, Jane’s Addiction, The Red Hot Chili Peppers and much more!

Video Action Sports (VAS) Respect DVD $27.94 In Respect - Wink Inc. - Ski DVD, skiers from around the world revel in the beauty of snow capped mountains, places that demand “Respect”. The unpredictability of nature provides these riders with the rush of a lifetime and challenges them as they walk the thin line between the best ride of their lives and their last. Spend time inside the heads of these athletes as they chase the perfect moment with “Respect”. Athletes: James Heim, Cody Townsend, Bryce Phillips, Phil Meyer, Andrea Binning, Johnny Law, Svere Liliquest, Stian Hagan, Will Burks, Billy Pool, Kaj Zackrisson, Jon Orback, Brant Moles, Carlo Traverell, and more. Shot on location in: Norway, Jackson Hole, British Columbia, Alaska, Montana,Utah Sponsors: Rush HD, Jackson Hole Mountain Resort, H20 Heli Guides

Video Action Sports (VAS) Push Pull DVD $27.95 From the worldwide leader in ski DVD sales, Matchstick Productions presents this two disc set featuring two movies for the price of one. PUSH, the main feature, and then PULL the all-athlete edited film. PUSH is the mainstream theatrical release showcasing more story creativity, PULL is hardcore skiing and music, a look into the minds of our athletes. PUSH and PULL showcases mind blowing freestyle in the worlds best parks and backcountry, and leads the charge on the forefront of big mountain skiing. See what the record breaking winter of 2006 produced with an all star crew. Starring: Shane McConkey, Mark Abma, Simon Dumont, Sammy Carlson, Ingrid Backstrom, Sarah Burke, Hugo Harrisson, Rory Bushfield and more. Shot on location at Whistler Blackcomb, Northern Escape Heli Skiing, Japan, China, Norway and more see what happens when 15 of the worlds best skiers have the winter of a lifetime. Check out the trailer!

H & S Auto Shot Replacement Studs 2.2 mm. Each $14.26 Manufacturer: H & S Auto Shot. Each. Features Benefits: Flexpert Uni-Spotter Welding Stud S2.2mm, for regular sheet metal damage Special 5 process alloy for super flexibility For hard-to-reach and compound pulls 500 lbs. Fusion strength with 1500 lbs.

H & S Auto Shot Replacement Studs 2.6 mm. Each $15.22 Manufacturer: H & S Auto Shot. Each. Features Benefits: Heavy weight Uni-Spotter Welding Stud S2.6mm, the heaviest stud available Specially designed for heavy hit areas Ideal for rockers, rails and door posts 500 lbs. fusion strength with 2000 lbs. ten

Dry Guy DryGuy MonsterGrip™ MD $17.95 The DryGuy MonsterGrip is ideal for all outdoor activities. The DryGuy MonsterGrip work like lightweight pull-on "snow tires" for all footwear. They are perfect for dress, casual, work and sport shoes or boots. Intended for anyone demanding greater stability, self-control and steadfast traction on ice and snow, the DryGuy MonsterGrip include high-quality steel studs under the ball and heel of your foot to provide excellent slip and fall protection on slick surfaces. Features: Step in Like Sandal Easy On and Off Slide Lock Position Retention Heel & Toe Studs for Balance Gait Full Wrap Heel and Toe 10 High Quality Studs Material - Low Temperature Elastomer Warranty - 30 Day Product code: MGGO Note - for high volume boots choose 1 size up. View our full line of DryGuy products here.

Dry Guy DryGuy MonsterGrip™ XL $17.95 The DryGuy MonsterGrip is ideal for all outdoor activities. The DryGuy MonsterGrip work like lightweight pull-on "snow tires" for all footwear. They are perfect for dress, casual, work and sport shoes or boots. Intended for anyone demanding greater stability, self-control and steadfast traction on ice and snow, the DryGuy MonsterGrip include high-quality steel studs under the ball and heel of your foot to provide excellent slip and fall protection on slick surfaces. Features: Step in Like Sandal Easy On and Off Slide Lock Position Retention Heel & Toe Studs for Balance Gait Full Wrap Heel and Toe 10 High Quality Studs Material - Low Temperature Elastomer Warranty - 30 Day Product code: MGGO Note - for high volume boots choose 1 size up. View our full line of DryGuy products here.

Dry Guy DryGuy MonsterGrip™ LG $17.95 The DryGuy MonsterGrip is ideal for all outdoor activities. The DryGuy MonsterGrip work like lightweight pull-on "snow tires" for all footwear. They are perfect for dress, casual, work and sport shoes or boots. Intended for anyone demanding greater stability, self-control and steadfast traction on ice and snow, the DryGuy MonsterGrip include high-quality steel studs under the ball and heel of your foot to provide excellent slip and fall protection on slick surfaces. Features: Step in Like Sandal Easy On and Off Slide Lock Position Retention Heel & Toe Studs for Balance Gait Full Wrap Heel and Toe 10 High Quality Studs Material - Low Temperature Elastomer Warranty - 30 Day Product code: MGGO Note - for high volume boots choose 1 size up. View our full line of DryGuy products here.

Smith Holt Helmet Matte Army Hope Small $69.95 Smith HOLT Size Chart 52 - 54 cm X-Small 54 - 56 cm Small 56 - 58 cm Medium 58 - 60 cm Large 60 - 62 cm X-Large The Smith Holt Ski and Snowboard Helmet is a bombshell ABS shell helmet that can be used in the skate park and the terrain park for year-round comfort and convenience. This classic skate style helmet has an EPS liner for protection, and it includes a convertible pad kit so you can use this helmet all year long! This audio compatible helmet lets you bring your tunes with you, with audio systems that allow hands free music listening. Optional sounds kits include the Plantronics Bluetooth wireless ear pads, the Skullcandy™ Twin-tip™ and the Skullcandy Single-shot. The Holt features Smiths exceptional goggle/helmet integration. Smiths AirEvac™ design creates the optimum interface between helmet fit and goggle performance to compliment the fog-fighting performance of the goggles. Smiths Snapfit ear pads are ergonomically designed to be form fitting and comfortable. They are easily removed and effortlessly reinstalled. Features: Removable Snapfit Ear Pads Convertible Pad Kit Included for Year-round Use AirEvac™ Design Maximizes Goggle Airflow to Reduce Fogging Bombshell ABS Construction with EPS Liner Compatible with Plantronics Bluetooth, Skullcandy Twin-Tip, and Skullcandy Single-shot Audio Systems Goggle Lock: Securely Retains the Goggle Strap on the Helmet Certifications: ASTM F2040, CE EN 1077 Weight: 19 ounces / 545 grams

Dry Guy GripOns Slip-on Traction Spikes from DryGuy Medium $12.95 DryGuy GripOns™ significantly improve traction on ice and snow. High quality steel spikes under the ball and heel of your foot provide excellent SLIP and FALL protection on slick surfaces. GripOns™ stretch to fit easily over any type of shoe or boot. Flexible and compact for easy carrying and storage. GripOns™ are not for technical climbing. Features: 6 high quality spikes /studs per foot Full wrap toe and heel Easy on and off 30 Day Warranty Note - for high volume boots choose 1 size up.

Smith Holt Audio Skullcandy Matte Black SM $100 Smith Holt Sizing Chart X-Small 52 - 54cm Small 54 - 56cm Medium 56 - 58cm Large 58 - 60cm X-Large 60 - 62cm From the skate park to the terrain park, the Smith Holt audio multi-sport helmet has you covered with smooth style and a year-round, convertible pad kit. The Smith Holt multi-sport helmet is a classic skate-style helmet with an EPS liner for protection. The Smith Holt features Bombshell construction, an injection molded ABS shell that withstands high-impacts and offers unparalleled durability, and dent and ding resistance. The convertible pad kit makes it possible to use the Smith Holt multi-sport helmet all year long! The Smith Holt Audio multi-sport helmet includes the SkullCandy Single-Shot audio system, so you can enjoy hands-free music listening and iPhone connectivity. The SkullCandy Single Shot connects seamlessly to any MP3 player, CD player, cassette deck or iPhone. The SkullCandy Single Shot includes a sensitive microphone and adjustable volume control that allows direct MP3 or iTunes/iPhone listening. Features: Includes SkullCandy Single Shot audio system Bombshell construction AirEvac Ventilation 14 vents Convertible Pad kit included for year-round use Bombshell ear pads Removable goggle lock Product code: H01-HLBMSM-A View our full line of Smith helmets here. Get the ultimate in compatibility, Smith goggles with a Smith helmet. Check out our line of Smith goggles here.

Video Action Sports (VAS) 2 Stroke Cold Smoke 8 DVD $24.95 Stroke Cold Smoke 8 is the latest sled film by Frontier Films. Stoke Cold Smoke 8 is the most insane riding Frontier Films has ever caught on film. Filmed all in the backcountry, top sledding athletes are featured in the mountains, going big, pushing the sport of sledding to the next level. Shot on location in Alaska and Canada, this film stars, Dan Phillips, Ross Mercer, Christoph von Alvensleben, Dane Furguson, Randy Sherman, Jay Quinlan, Heath Frisbee, Tommy Frankson, Cody Borchers, Sam Carver and many more of the industry’s top riders.

Video Action Sports (VAS) Jibbing w/Jeremy Jones $19.95 Jeremy Jones is one of the most respected freestyle snowboarders of all time. "Jibbing with Jeremy Jones" is and instructional video that covers the basics of learning how to ride handrails and park features. Bringing years of experience to the project, Jeremy teaches you the following tricks: Backside Boardslides, Frontside Boardslides, Backside 50-50s, Frontside 50-50s, Backside Lipslides, Frontside Lipslides, Nose Presses, Switch Nose Presses, 5-0s and Switch 5-0s. He also teaches several variations of these tricks to round the video out. This video is shot in Super 16mm film and all tricks are explained.

Video Action Sports (VAS) 2 Stroke Cold Smoke 9 DVD $26.95 2 Stoke Cold Smoke 9, by Frontier Films, is packed with hits, whips and clips. From long distance jumps to a new variation of the backflip, this film showcases it all, including the backcountry Redbull Fuel and Fury contest in Alaska. Deep powder and big mountain cliff drops really round this film out. Starring Ross Mercer, Christoph von Alvensleben, Kyle Armbrust, Randy Sherman, Cody Borchers, Geoff Kyle and many more of today’s top sledders. Over 75 minutes of footage, including extra behind-the-scenes bonus footage. Shot on 16mm film and digital video.

Video Action Sports (VAS) Skimatic DVD $24.95 Plehouse Films proudly announces its fourth 16mm film: “Skimatic”, the eagerly anticipated follow up to 2005s White Shine. Escape with Plehouse as they take you around the globe on a quest to discover the different cultures that surround skiing. People, mountains, and breathtaking scenery will be the backdrop to the best newschool skiing offered by the elite athletes of the freeskiing world. Featuring: Phil Belander, Phil Larose, Charles Gagniers, JF Houle, Josh Bibby, Woddie Bouma and Laurent Farve. “Skimatic” will be a travel document, a freeskiing film, and insight into what drives pro-skiers to live their lifestyle. Shot on location in: Lebanon, France, Japan, USA and Canada. Be ready for “Skimatic”! Check out the trailer!

Video Action Sports (VAS) 2 Stroke Cold Smoke Box Set $49.95 The 2 Stroke Cold Smoke Box Set, by Frontier Films, includes three of the best snowmobile DVDs. 2 Stoke Cold Smoke 7 will blow you away. It is 45 minutes of fast-paced action with a rocking soundtrack, huge cornice drops, gigantic step-ups, upside down whips, and record distance jumps. Shot in Alaska, Utah, British Columbia, Yukon and Montana. Stoke Cold Smoke 8 is the most insane riding Frontier Films has ever caught on film. Filmed all in the backcountry, top sledding athletes are featured in the mountains, going big, pushing the sport of sledding to the next level. Crash Man Down features riders crashing from the backcountry powder to the streets. This film depicts nothing but out of control sleds and their pilots. Includes: 2 Stroke Cold Smoke 7: Rollin the Dice 2 Stroke Cold Smoke 8: Off the Chain Crash Man Down

Video Action Sports (VAS) Journal - Poor Boyz & Theory 3 $24.99 JOURNAL, a skiing DVD, is a visual chronicle of the 2008 winter, presented by the Poor Boyz Productions with Theory-3 Media and Jeff Thomas. JOURNAL follows Theory-3 crews and captures how they react to day-to-day filming, travel, weather, and the many disciplines within skiing. Trips, locations, timelines, and a unique mix of athletes make up this Journal. Starring: Charley Ager, PY Leblanc, Frank Raymond, Max Hill, Alexis Godbout, Joe Schuster, Dane Tudor, Christian Boucher, Brandon Kelly, Josh Stack, Riley Leboe, Cedric Tremblay, Matt Margetts, James Heim & Anthony Boronowski. Shot on Location: Whistler, BC; Mt Baker / Mt Baker National Forest, WA; Mt Cain & Vancouver Island, BC; Revelstoke, BC; Kamloops, BC; Nelson, BC; Red Mtn / Rossland, BC; The Great Lakes, ONT; Pemberton, BC; Golden, BC; Eastern, WA; Vancouver, BC; Schweitzer, ID; Mammoth, CA; just to name a few.

Video Action Sports (VAS) Frozen Assets DVD $24.94 "Frozen Assets - Snowboard DVD" is picking up where Creative Differences left off; the First Tracks crew continues to film some of the most unique shots ever seen, and truly captures the essence of snowboarding. Hair-raising big mountain lines are mixed with tech street riding, backcountry booters, natural hits and features like an urban wallride in a tunnel that you won’t find anywhere else. Coming in at a length longer than your average shred flick, and featuring a ton of fun bonus features, “Frozen Assets” is a real bang-for-your-buck DVD. “Frozen Assets” features top AMs and up-and-coming riders. Shot throughout the US, Canada and New Zealand. Riders: Lane Power, Joanna Dzierzawski, Ryan Johannesen, Alexis Roland (6 year old phenom), Mike Abeliuk, Nick Brown, Nick Hyne, Danny Rein, Chris Barker, Dave King, Chris Bartkowski and more.

Video Action Sports (VAS) Tune Up Clinics: P-Tex- Edges and Hot Wax $19.94 "Tune Up Clinic for: P-Tex, Edges & Hot Wax” is a must have instructional film for any rider. Buy it for yourself and get your gear dialed early. A perfect present for the skier or snowboarder in your life! Industry research has shown a dramatic shift in riders doing more basic equipment maintenance. TUNE UP instruction is led by certified equipment mechanic Sean Koach. He keeps things informative yet easy to follow. Great info EVERY rider needs to know to keep the old gear safe and functional, and the new gear riding smooth. Go Bigger! Know your equipment! Dont miss out! Great for preseason & holiday gift ideas! - Shot in 3 separate segments for functional viewing. The film teaches basic tuning techniques: 1) Hot Wax, 2) P Tex and 3) Edges. Sponsors: Accomplice, Central Coast Surfboards & Battleaxe Records. Filmed by big mountain skier Mike Leake of Accomplice from Tahoe.

Video Action Sports (VAS) Aesthetica - Standard Films $29.99 Aesthetica captures the essence and elements of snowboarding. Throughout this snowboard movie, Standard Films highlights freestyle features in the backcountry and the steepest and deepest powder conditions of 2008. Witness throwdowns by Mark Landvik, Eric Jackson, and Mads Jonsson in the Great White North. Visit with the hardcore underground Canadian locals as they destroy the streets of Montreal. Aesthetica includes shocking avalanche footage of Xavier Delerue taking the ride of his life, along with Torstein Horgmo’s mind-blowing freestyle segment. Mathieu Crepel, Kazuhiro Kokubo, and Mitch Reed deliver their best images to date. This snowboard movie, shot in , in 16mm film, delivers all aspects of modern riding by today’s best riders. Starring Eric Jackson, Mathieu Crepel, Torstein Horgmo, Mark Landvik, Mitch Reed, Kazuhiro Kokubo, Mads Jonsson, Juuso Laivisto, Chas Guldemond, and Johan Olofsson. Featuring Lonnie Kauk, Keegan Valaika, Priscilla Levac, JJ Thomas, Xavier Delerue, Sammy Leubke, Sylvain Beauch, and Dan Migno.

Video Action Sports (VAS) Soul Purpose DVD $27.95 Soul Purpose is the 17th release from the acclaimed producers at Teton Gravity Research. After winning Powder Magazine’s “Movie of the Year” award for last year’s release, High Life, TGR stepped out further than ever before with trips to the far off reaches of the planet including Russia, Bulgaria, Romania, Alaska, and Canada. This film captures the best of big mountain skiing and snowboarding while still focusing on skiing’s freestyle movement. Shot entirely on 16mm film, Soul Purpose will take the viewer deep into the minds and abilities of the athletes, pushing further than any film has done before. Soul Purpose also has extensive bonus features including an avalanche safety feature, athlete interviews, athlete commentary, and an episode from TGR’s television series “Untracked”. Length: 60 minutes. QUOTES: "Soul Purpose is poised to win TGR movie of the year for the 2nd year in a row" - Jeremy Jones

Smith Holt Helmet Matte Graphite SM $75 Smith Holt, Maze, Allure Size Chart 52 - 54 cm X-Small 54 - 56 cm Small 56 - 58 cm Medium 58 - 60 cm Large 60 - 62 cm X-Large From the skate park to the terrain park, the Smith Holt multi-sport helmet has you covered with smooth styling and year-round protection. The Smith Holt multi-sport helmet offers classic skate-style helmet with an EPS liner for ultimate protection. The Smiths Bombshell construction makes the Holt a durable helmet that withstands high impacts and offers unparalleled dent and ding resistance. Smiths AirEvac Ventilation system keeps air flowing, so your goggles stay fog free and you remain comfortable. The convertible pad kit makes it possible to use the Smith Holt multi-sport helmet all year long! The Smith Holt multi-sport helmet is available in a Smith Evolve model. Smith Evolve helmets feature a 96% recycled polyester X-Static Evolve liner and 100% FSC Certified recycled packaing using soy-based inks and dyes. Smith Evolve products demonstrate Smiths committed efforts to innovate materials and processes for a greener product and a brighter tomorrow. Features: Audio compatible with optional SkullCandy Single-Shot Audio System Convertible pad kit included for year-round use Removable Goggle Lock 14 Vents Bombshell Construction – an injection-molded ABS shell that withstands high impacts Bombshell Ear Pads AirEvac Ventilation – a system of shell vents that actively pull warm, moist air out of your goggles and exhaust it out of the helmet to prevent fogging Product code: H01-HLMW, H01-HLGH, H01-HLCH, H01-HLPT View our full line of Smith helmets here. Get the ultimate in compatibility, Smith goggles with a Smith helmet. Check out our line of Smith goggles here.

Smith Holt Helmet Matte Graphite XS $75 Smith Holt, Maze, Allure Size Chart 52 - 54 cm X-Small 54 - 56 cm Small 56 - 58 cm Medium 58 - 60 cm Large 60 - 62 cm X-Large From the skate park to the terrain park, the Smith Holt multi-sport helmet has you covered with smooth styling and year-round protection. The Smith Holt multi-sport helmet offers classic skate-style helmet with an EPS liner for ultimate protection. The Smiths Bombshell construction makes the Holt a durable helmet that withstands high impacts and offers unparalleled dent and ding resistance. Smiths AirEvac Ventilation system keeps air flowing, so your goggles stay fog free and you remain comfortable. The convertible pad kit makes it possible to use the Smith Holt multi-sport helmet all year long! The Smith Holt multi-sport helmet is available in a Smith Evolve model. Smith Evolve helmets feature a 96% recycled polyester X-Static Evolve liner and 100% FSC Certified recycled packaing using soy-based inks and dyes. Smith Evolve products demonstrate Smiths committed efforts to innovate materials and processes for a greener product and a brighter tomorrow. Features: Audio compatible with optional SkullCandy Single-Shot Audio System Convertible pad kit included for year-round use Removable Goggle Lock 14 Vents Bombshell Construction – an injection-molded ABS shell that withstands high impacts Bombshell Ear Pads AirEvac Ventilation – a system of shell vents that actively pull warm, moist air out of your goggles and exhaust it out of the helmet to prevent fogging Product code: H01-HLMW, H01-HLGH, H01-HLCH, H01-HLPT View our full line of Smith helmets here. Get the ultimate in compatibility, Smith goggles with a Smith helmet. Check out our line of Smith goggles here.

Smith Holt Helmet M. Blk Picture This SM $75 Smith Holt, Maze, Allure Size Chart 52 - 54 cm X-Small 54 - 56 cm Small 56 - 58 cm Medium 58 - 60 cm Large 60 - 62 cm X-Large From the skate park to the terrain park, the Smith Holt multi-sport helmet has you covered with smooth styling and year-round protection. The Smith Holt multi-sport helmet offers classic skate-style helmet with an EPS liner for ultimate protection. The Smiths Bombshell construction makes the Holt a durable helmet that withstands high impacts and offers unparalleled dent and ding resistance. Smiths AirEvac Ventilation system keeps air flowing, so your goggles stay fog free and you remain comfortable. The convertible pad kit makes it possible to use the Smith Holt multi-sport helmet all year long! The Smith Holt multi-sport helmet is available in a Smith Evolve model. Smith Evolve helmets feature a 96% recycled polyester X-Static Evolve liner and 100% FSC Certified recycled packaing using soy-based inks and dyes. Smith Evolve products demonstrate Smiths committed efforts to innovate materials and processes for a greener product and a brighter tomorrow. Features: Audio compatible with optional SkullCandy Single-Shot Audio System Convertible pad kit included for year-round use Removable Goggle Lock 14 Vents Bombshell Construction – an injection-molded ABS shell that withstands high impacts Bombshell Ear Pads AirEvac Ventilation – a system of shell vents that actively pull warm, moist air out of your goggles and exhaust it out of the helmet to prevent fogging Product code: H01-HLMW, H01-HLGH, H01-HLCH, H01-HLPT View our full line of Smith helmets here. Get the ultimate in compatibility, Smith goggles with a Smith helmet. Check out our line of Smith goggles here.

Smith Holt Helmet Matte White SM $75 Smith Holt, Maze, Allure Size Chart 52 - 54 cm X-Small 54 - 56 cm Small 56 - 58 cm Medium 58 - 60 cm Large 60 - 62 cm X-Large From the skate park to the terrain park, the Smith Holt multi-sport helmet has you covered with smooth styling and year-round protection. The Smith Holt multi-sport helmet offers classic skate-style helmet with an EPS liner for ultimate protection. The Smiths Bombshell construction makes the Holt a durable helmet that withstands high impacts and offers unparalleled dent and ding resistance. Smiths AirEvac Ventilation system keeps air flowing, so your goggles stay fog free and you remain comfortable. The convertible pad kit makes it possible to use the Smith Holt multi-sport helmet all year long! The Smith Holt multi-sport helmet is available in a Smith Evolve model. Smith Evolve helmets feature a 96% recycled polyester X-Static Evolve liner and 100% FSC Certified recycled packaing using soy-based inks and dyes. Smith Evolve products demonstrate Smiths committed efforts to innovate materials and processes for a greener product and a brighter tomorrow. Features: Audio compatible with optional SkullCandy Single-Shot Audio System Convertible pad kit included for year-round use Removable Goggle Lock 14 Vents Bombshell Construction – an injection-molded ABS shell that withstands high impacts Bombshell Ear Pads AirEvac Ventilation – a system of shell vents that actively pull warm, moist air out of your goggles and exhaust it out of the helmet to prevent fogging Product code: H01-HLMW, H01-HLGH, H01-HLCH, H01-HLPT View our full line of Smith helmets here. Get the ultimate in compatibility, Smith goggles with a Smith helmet. Check out our line of Smith goggles here.

Smith Holt Helmet Matte White XS $75 Smith Holt, Maze, Allure Size Chart 52 - 54 cm X-Small 54 - 56 cm Small 56 - 58 cm Medium 58 - 60 cm Large 60 - 62 cm X-Large From the skate park to the terrain park, the Smith Holt multi-sport helmet has you covered with smooth styling and year-round protection. The Smith Holt multi-sport helmet offers classic skate-style helmet with an EPS liner for ultimate protection. The Smiths Bombshell construction makes the Holt a durable helmet that withstands high impacts and offers unparalleled dent and ding resistance. Smiths AirEvac Ventilation system keeps air flowing, so your goggles stay fog free and you remain comfortable. The convertible pad kit makes it possible to use the Smith Holt multi-sport helmet all year long! The Smith Holt multi-sport helmet is available in a Smith Evolve model. Smith Evolve helmets feature a 96% recycled polyester X-Static Evolve liner and 100% FSC Certified recycled packaing using soy-based inks and dyes. Smith Evolve products demonstrate Smiths committed efforts to innovate materials and processes for a greener product and a brighter tomorrow. Features: Audio compatible with optional SkullCandy Single-Shot Audio System Convertible pad kit included for year-round use Removable Goggle Lock 14 Vents Bombshell Construction – an injection-molded ABS shell that withstands high impacts Bombshell Ear Pads AirEvac Ventilation – a system of shell vents that actively pull warm, moist air out of your goggles and exhaust it out of the helmet to prevent fogging Product code: H01-HLMW, H01-HLGH, H01-HLCH, H01-HLPT View our full line of Smith helmets here. Get the ultimate in compatibility, Smith goggles with a Smith helmet. Check out our line of Smith goggles here.

Smith Holt Helmet Matte White XL $75 Smith Holt, Maze, Allure Size Chart 52 - 54 cm X-Small 54 - 56 cm Small 56 - 58 cm Medium 58 - 60 cm Large 60 - 62 cm X-Large From the skate park to the terrain park, the Smith Holt multi-sport helmet has you covered with smooth styling and year-round protection. The Smith Holt multi-sport helmet offers classic skate-style helmet with an EPS liner for ultimate protection. The Smiths Bombshell construction makes the Holt a durable helmet that withstands high impacts and offers unparalleled dent and ding resistance. Smiths AirEvac Ventilation system keeps air flowing, so your goggles stay fog free and you remain comfortable. The convertible pad kit makes it possible to use the Smith Holt multi-sport helmet all year long! The Smith Holt multi-sport helmet is available in a Smith Evolve model. Smith Evolve helmets feature a 96% recycled polyester X-Static Evolve liner and 100% FSC Certified recycled packaing using soy-based inks and dyes. Smith Evolve products demonstrate Smiths committed efforts to innovate materials and processes for a greener product and a brighter tomorrow. Features: Audio compatible with optional SkullCandy Single-Shot Audio System Convertible pad kit included for year-round use Removable Goggle Lock 14 Vents Bombshell Construction – an injection-molded ABS shell that withstands high impacts Bombshell Ear Pads AirEvac Ventilation – a system of shell vents that actively pull warm, moist air out of your goggles and exhaust it out of the helmet to prevent fogging Product code: H01-HLMW, H01-HLGH, H01-HLCH, H01-HLPT View our full line of Smith helmets here. Get the ultimate in compatibility, Smith goggles with a Smith helmet. Check out our line of Smith goggles here.

Smith Holt Helmet H. Chocolate Evolve SM $75 Smith Holt, Maze, Allure Size Chart 52 - 54 cm X-Small 54 - 56 cm Small 56 - 58 cm Medium 58 - 60 cm Large 60 - 62 cm X-Large From the skate park to the terrain park, the Smith Holt multi-sport helmet has you covered with smooth styling and year-round protection. The Smith Holt multi-sport helmet offers classic skate-style helmet with an EPS liner for ultimate protection. The Smiths Bombshell construction makes the Holt a durable helmet that withstands high impacts and offers unparalleled dent and ding resistance. Smiths AirEvac Ventilation system keeps air flowing, so your goggles stay fog free and you remain comfortable. The convertible pad kit makes it possible to use the Smith Holt multi-sport helmet all year long! The Smith Holt multi-sport helmet is available in a Smith Evolve model. Smith Evolve helmets feature a 96% recycled polyester X-Static Evolve liner and 100% FSC Certified recycled packaing using soy-based inks and dyes. Smith Evolve products demonstrate Smiths committed efforts to innovate materials and processes for a greener product and a brighter tomorrow. Features: Audio compatible with optional SkullCandy Single-Shot Audio System Convertible pad kit included for year-round use Removable Goggle Lock 14 Vents Bombshell Construction – an injection-molded ABS shell that withstands high impacts Bombshell Ear Pads AirEvac Ventilation – a system of shell vents that actively pull warm, moist air out of your goggles and exhaust it out of the helmet to prevent fogging Product code: H01-HLMW, H01-HLGH, H01-HLCH, H01-HLPT View our full line of Smith helmets here. Get the ultimate in compatibility, Smith goggles with a Smith helmet. Check out our line of Smith goggles here.

Smith Holt Helmet H. Chocolate Evolve XS $75 Smith Holt, Maze, Allure Size Chart 52 - 54 cm X-Small 54 - 56 cm Small 56 - 58 cm Medium 58 - 60 cm Large 60 - 62 cm X-Large From the skate park to the terrain park, the Smith Holt multi-sport helmet has you covered with smooth styling and year-round protection. The Smith Holt multi-sport helmet offers classic skate-style helmet with an EPS liner for ultimate protection. The Smiths Bombshell construction makes the Holt a durable helmet that withstands high impacts and offers unparalleled dent and ding resistance. Smiths AirEvac Ventilation system keeps air flowing, so your goggles stay fog free and you remain comfortable. The convertible pad kit makes it possible to use the Smith Holt multi-sport helmet all year long! The Smith Holt multi-sport helmet is available in a Smith Evolve model. Smith Evolve helmets feature a 96% recycled polyester X-Static Evolve liner and 100% FSC Certified recycled packaing using soy-based inks and dyes. Smith Evolve products demonstrate Smiths committed efforts to innovate materials and processes for a greener product and a brighter tomorrow. Features: Audio compatible with optional SkullCandy Single-Shot Audio System Convertible pad kit included for year-round use Removable Goggle Lock 14 Vents Bombshell Construction – an injection-molded ABS shell that withstands high impacts Bombshell Ear Pads AirEvac Ventilation – a system of shell vents that actively pull warm, moist air out of your goggles and exhaust it out of the helmet to prevent fogging Product code: H01-HLMW, H01-HLGH, H01-HLCH, H01-HLPT View our full line of Smith helmets here. Get the ultimate in compatibility, Smith goggles with a Smith helmet. Check out our line of Smith goggles here.

Transpack SKI PRO Double Ski Bag Red $99.95 The Transpack SKI PRO is a partially padded double ski bag that adjusts to accommodate skis from 165 – 185 cm in length. The SKI PRO ski bag will hold two pairs of skis and features closed-cell foam padding on the sides for extra protection. The SKI PRO is a great ski bag to use when traveling by car or bus. Features: Adjustable double ski bag Internal zippered pocket for personal items Closed cell foam padding on sides Double-locking, self-repairing nylon coil zippers Length: 165–185 cm Fabric: Super tough, water-resistant coated 1680 ballistic nylon